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Non-banking FinTech companies are on a similar quest – correcting the inefficient elements of traditional financial services have, for many, been a recipe for success. What gives an edge to these firms and startups is that they make the customer experience the focus of their services, as they try to change the narrative around finance and restore the trust that has been lost between customers and service providers.
From a country dominated by conflict and political turmoil to the location of one of Eastern Europe’s fastest-developing IT industries, Ukraine is enjoying increasing rewards from local fintech innovation in the nation.

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