Markets by Trading view

Unlocking investing together: Plum joins forces with Bitpanda to bring crypto investing to more customers


  • Plum will enable access for its customers to crypto as an additional asset class via a full app integration of the digital infrastructure platform provided and operated by Bitpanda.
  • Plum and Bitpanda are two leading fintechs united in a shared goal of using technology to give people simple, safe, and convenient control of their finances.

Vienna, 29. September 2022 – Fintech unicorn Bitpanda and smart money app Plum have joined forces to make crypto investing available to Plum’s rapidly growing European customer base.

The development reflects rising investor demand across Europe for access to safe and simple crypto trading, giving them the ability to diversify their investment portfolios.

Bitpanda’s cutting-edge API solution that enables fintechs and traditional banks to give their customers 24/7 access to investing, is now fully integrated with Plum’s specialised financial services app. As a result, Bitpanda’s crypto services can be accessed through Plum’s interface, with all transactions executed by Bitpanda.

Victor Trokoudes, CEO and co-founder of Plum, says: “It’s our ambition to provide access to a broad range of assets for our customers so they can properly diversify their investment portfolios and support their growth over the long-term. We’re delighted to work with Bitpanda, a digital asset leader, so our customers can now also access crypto in a secure, convenient and simple way, alongside our existing, broad range of stocks and funds. We have a shared mission of a more accessible and informative financial system that helps people get the most from their money. Plum already enables people to save, invest, spend and budget more easily. The addition of crypto to our app helps our customers to manage their finances in one place.”

Eric Demuth, co-founder and CEO of Bitpanda, adds: “At Bitpanda, we are keen to bring investing closer to everyone, everywhere. In a world where financial services are rapidly evolving, and consumers demand more convenience and safety, we have created an innovative API-based infrastructure that provides other companies and their customers with access to a state-of-the-art trading experience. This saves time and money, and ensures they are trading via one of Europe’s leading exchanges, that complies with the strictest regulatory standards – something that our partners can rely on. We share a core mission with Plum, to make investing accessible to all, and I’m excited we are now able to do that together.”

Since the development of Bitpanda’s API solution, a number of major fintech companies and online platforms have partnered with Bitpanda to make use of a trading infrastructure that is both compliant and secure.

These relationships have been possible because of Bitpanda’s commitment to regulatory compliance and its long history of reliability. The Bitpanda Group is also registered with the Austrian Financial Market Authority (FMA), the French Autorité Des Marchés Financiers (AMF), the Czech Trade Authority as VASP, holds the PSD2 licence, the MiFID II licence and became Austria’s first Electronic Money Institution (EMI) in accordance with European law (EMD2), plus has a fully AML5 compliant KYC process. Furthermore Bitpanda became the first foreign crypto provider to become fully licensed in Sweden, and also secured registration with the Italian Virtual Asset Services Provider (VASP) and the Bank of Spain.

About Plum

Plum is a smart money app, with the mission to improve people’s financial resilience and make them better off over their lifetime. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum’s AI automates parts of personal finance that people find difficult or don’t have time for, helping them save, invest, budget and manage their spending. It has over 1.3 million customers across the UK and EU, helping them set aside more than £1.3 billion. Plum is headquartered in London, UK, and has offices in  Athens, Greece and Nicosia, Cyprus.

Plum is a trading name of Plum Fintech CY Limited. Plum Fintech CY Limited is a company incorporated in Cyprus. Access to the Bitpanda crypto services are enabled by Plum Fintech CY Limited through Bitpanda GmbH, Austria.

About Bitpanda

Bitpanda makes investing accessible for everyone. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, Bitpanda exists to help people trust themselves enough to build financial freedom for their future. The user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, commodities and precious metals they want – starting from 1€ only, 24/7. With a team of 700 people and steadily approaching 4 million customers, the company is one of Europe’s successful fintechs. Its technology ecosystem currently comprises offices and physical tech hubs in ten cities across Europe, including Vienna.

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