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How are digital challenger banks enticing retail consumers?

Starling Bank, is a digital challenger founded by Anne Boden in 2014. They launched their first national brand awareness campaign in 2019 to target both consumers and business account holders.
The creative agency Ekstasy is helping Starling Bank.

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Reputation vs Value? How did Banks rank in the last 12 months

Currently holding the lowest reputation score among all banks in the US, Wells Fargo experienced the largest decline in brand value – dropping two places ...
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