Starling Bank, is a digital challenger founded by Anne Boden in 2014. They launched their first national brand awareness campaign in 2019 to target both consumers and business account holders.
The creative agency Ekstasy is helping Starling Bank.
Currently holding the lowest reputation score among all banks in the US, Wells Fargo experienced the largest decline in brand value – dropping two places to seventh overall, and third in the US – the result of failing to rebuild favour among customers in the wake of several past scandals.
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