Why Banks Are Fighting Stablecoin Interest Payments A fierce conflict is unfolding over whether Americans should earn interest on their stablecoins (digital tokens pegged to …
Reward programs continue to evolve as consumer preferences and behaviours change, in line with larger trends on how people shop. The rise of eCommerce has created new habits and opportunities to engage before, during and after the transaction. The increased role that data plays in the average consumer’s day has led to greater expectations around receiving personalised rewards instead of a general set of benefits.
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