● Pioneering platform introduces a new phase of crypto investment
● Bank guarantee fills the trust gap
● Simultaneous connection to 28 exchanges ensures easy access
Zurich, Feb 15, 2022: Cryptocurrency investment has just been made safer and more accessible with the launch of the Honesto trading app, the first digital assets platform to offer the protection of a Swiss bank and the first to bring institutional-grade connectivity to retail investors.
While the crypto sector is attracting ever more interest from retail investors, many are still put off by the perceived high risk and high knowledge requirements. Honesto, a fully regulated Swiss entity, aims to change that with the support of FINMA-licensed InCore Bank AG, which provides custody for customer deposits – both fiat and cryptocurrency – as well as their private keys. It also offers customers the best price from 28 trusted exchanges in one click, making crypto investment easier as well as safer. That frees investors to explore this exciting new asset class without fear or limitations.
Honesto AG was founded by Sanela Lüscher, an expert in digital assets and mother of three, who saw a need for a platform that could provide the security of traditional finance for non-traditional investments. Honesto is the first company in this space to offer a Swiss bank guarantee, asset custody and private key storage.
The Honesto app is available for Android and Apple devices, in English and German, across two dozen countries, including the DACH region. More countries are set to be added in 2022. At launch it is possible to trade in Bitcoin and Ethereum, with six more major cryptocurrencies coming soon. Thanks to honesto’s partnership with ID Now/Intrum AG, clients can onboard and open a Swiss bank account within minutes.
Lüscher said: “We saw that the crypto market had a lot of potential to offer financial empowerment, but ordinary people were being put off by scare stories and complications. It became our goal to take down barriers and make investing in this asset class as simple and reassuring as opening a bank account. With the launch of our app, hassle-free, bank-backed crypto trading is now a reality.”
Honesto AG is a pioneering crypto trading platform with the Swiss bank guarantee. In partnership with InCore Bank AG and built on powerful execution technology, Honesto provides secure custody of deposits as well as market-wide connectivity, giving ordinary investors reliable access to the digital asset markets. Honesto AG has secured a leading team of seasoned professionals and is proud to serve its clients from its Swiss home base.