Clickstream logs are the recording of an Internet user’s path taken as they visit various websites. Software is available to allow companies to record the clickstreams of visitors on their own websites for marketing purposes. Clickstream software is also used to monitor staff behaviour within firms, or as added security against theft.
Clickstream data has been a lucrative commodity for many years, but due to recent stringency in privacy laws and regulations, this business type is facing new difficulties.
