All 14 of Sir John Kirwan’s NFT “The Try” have sold, offsetting the average annual carbon footprint of 14 New Zealand Citizens (excluding air travel) .
London, 25 Aug 2022: NFT Design Works announces the completed sale of all 14 of the exclusive NFTs commemorating Former All Black Sir John Kirwan’s Rugby World Cup 1987 try – known across New Zealand as “The Try.” Sold via auction, the digital artworks fetched thousands of dollars solidifying the demand for these modern-day collectibles.
Unique to this sale, however, was the forward-thinking partnership that NFT Design Works has with carbon credit marketplace, JustCarbon. Both are committed to moving the needle on NFT carbon footprints. The aim of the partnership with NFT Design Works is to move towards bringing to market NFTs which connect the blockchain communities and the work of JustCarbon with nature-based carbon-sequestration projects.
As such, along with the 14 NFTs, 97.16 tonnes (the average annual carbon footprint of 14 NZ citizens – excluding air travel) have been offset in carbon credits from JustCarbon through the retirement of an equivalent number of JCR tokens. In addition, NFT Design Works uses the NEAR protocol blockchain, which is decentralized and has a commitment to measure, reduce, and offset its carbon footprint with green projects. NEAR Protocol has been awarded the Climate Neutral Product Label from South Pole.
NFTs are hugely popular and offer a means to own a unique digital artwork which is immutable on the blockchain but are also breaking ground and revolutionizing industries such as gaming. Sales of NFTs in January 2022 reached a high of $12.6bn. They have been affected by the global downturn in crypto but sales still remain robust and are predicted to have an annual growth rate of 33% to 2030. So, work to reduce the carbon footprint of NFTs where possible and offsetting unavoidable emissions through companies such as JustCarbon, will be vital.
JustCarbon is a platform using blockchain technology to solve major problems and inefficiencies in the current carbon credits market and in doing so, aims to bring greater investment and funding to carbon removal projects.
By ensuring the quality of every project or carbon credit transferred to their platform, JustCarbon creates a fair and consistent price across the carbon offsetting market. JustCarbon achieves this by only featuring assets from robustly designed and measured, nature-based projects, that maintain or add new sequestration capacity to the planet’s ecosystems.
John Auckland, Founder and Council Member at JustCarbon added, “We are excited to take these steps forward for climate action along with groundbreaking companies like NFT Design Works. The carbon footprint of NFTs along with that of all of the blockchain infrastructure is a difficult one to tackle but we want to work together with more companies to help to establish a seamless solution to offset unavoidable emissions. JustCarbon want to democratise carbon markets for all and accelerate carbon capture by ensuring that more money makes its way to important carbon removal projects.”
About JustCarbon
JustCarbon is a blockchain-based carbon marketplace, where carbon emissions can be mitigated with the purchase of JustCarbon Removal tokens (JCR). One JCR token equates to exactly one tonne of carbon removed from the atmosphere, verified to the highest international standards. Buyers, consumers or wholesalers can retire, sell or purchase more JCRs, and most importantly offset their historic or future carbon impact. The platform is administered by the JustCarbon DAO, which is operated and controlled by the JustCarbon Governance token (JCG) holders, tokens being distributed over a 10 year period primarily for participation and use of the system.
About NFT Design Works
NFT DESIGN WORKS was launched in May 2021. With offices in Davos, Switzerland & Auckland, New Zealand we are a mix of Artists, Collectors, Sportspeople, Marketers, Crypto & Blockchain specialists. The mission of NFT Design Works is to deliver sustainable solutions that enable Athletes, Artists & rights holders to ideate, mint, promote and trade sustainable NFT’s with the community they have created.
