Markets by Trading view

Asia Pacific

Visa and Ascenda partner on next-gen loyalty and rewards in Asia Pacific

Reward programs continue to evolve as consumer preferences and behaviours change, in line with larger trends on how people shop. The rise of eCommerce has created new habits and opportunities to engage before, during and after the transaction. The increased role that data plays in the average consumer’s day has led to greater expectations around receiving personalised rewards instead of a general set of benefits.

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Backbase appoints Iman Ghodosi as Regional Vice President to lead Asia Pacific expansion

Backbase, with its state-of-the-art engagement banking platform, envisions potential for it to grow in Asia Pacific’s retail, SME, corporate and wealth management banking secto
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Reward programs continue to evolve as consumer preferences and behaviours change, in line with larger trends on how people shop. The rise of eCommerce has created new habits and opportunities to engage before, during and after the transaction. The increased role that data plays in the average consumer’s day has led to greater expectations around receiving personalised rewards instead of a general set of benefits.
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