Stratiphy today announced a significant new capability for UK retail investors with plans to introduce crypto model portfolios within its retail app.
Users will be able to invest into model portfolios consisting of 21shares crypto exchange-traded notes (ETNs).
These products will sit alongside 21shares crypto ETNs within Stratiphy’s Innovative Finance ISA (IFISA), giving UK retail investors tax-efficient access to both.
This comes at a pivotal moment for the UK digital asset market. Since new HMRC rules took effect at the start of this tax year, requiring crypto ETNs to sit within an Innovative Finance ISA rather than a Stocks and Shares ISA, Stratiphy has remained the only UK platform offering the combination in one place.
Stratiphy is now expanding on that position with its plans to introduce crypto model portfolios based on 21shares crypto ETNs.
Crypto ETNs were first approved for retail investors on the London Stock Exchange in October 2025, and since then the market has shown strong activity, with an average daily volume traded of around £4.5 million. 21shares products have captured a significant portion of this momentum, commanding over 40% of market share on the venue1.
Stratiphy has partnered with 21shares to offer their range of crypto ETNs to UK retail investors within its investment app.
Since launching crypto ETNs to retail investors in April, Stratiphy has seen a significant increase in demand, with assets growing by over 30% as investors seek exchange-traded crypto exposure combined with the tax efficiency of an ISA wrapper.
There has been growing interest in crypto model portfolios because some investors want broad market access, the ability to top up on regular intervals, and like the management fee pricing structure.
Through the platform, users will gain access to a range of model portfolios with exposures including Bitcoin, Ethereum and BOLD, all from 21shares, where BOLD is the first product in the market to combine Bitcoin and Gold into a single product. The models are designed to provide simplified access to the crypto market without requiring direct ownership of cryptocurrencies.
Daniel Gold, CEO and Founder of Stratiphy, said: “We pioneered crypto in an ISA wrapper, and I’m pleased to see we are leading the way again as the first platform offering crypto model portfolios with the same tax advantages.
Investors need a simple, compliant and tax-efficient way to access crypto exposures, and our partnership with 21shares has enabled us to open up that opportunity to a broad market.
We are excited to be at the forefront of this evolution in the retail investing landscape.”
The Innovative Finance ISA has until now been primarily associated with peer-to-peer lending and crowdfunding. The launch broadens the use of the IFISA by introducing crypto model portfolios into the wrapper for the first time on a dedicated investment platform.
Duncan Moir, President and Chief Investment Officer at 21shares, said: “The UK’s regulatory and tax landscape for digital assets is evolving rapidly, and our priority is ensuring that UK investors aren’t penalised by operational complexity. Partnering with Stratiphy enables investors to build exposure to our crypto ETNs through a structure fully aligned with the UK’s updated tax framework. Together, we are giving market participants seamless, compliant access to the digital asset ecosystem.”
Stratiphy users will be able to:
- Invest in 21shares crypto ETNs and crypto model portfolios within an IFISA
- Benefit from tax-efficient exposure to digital assets
- Access crypto exchange-traded products alongside non-crypto products through a single platform
This launch underscores Stratiphy’s commitment to expanding access to innovative investment opportunities.
