The former CMO of CoinMarketCap joins to spotlight the Canton Network, the blockchain quietly reshaping global financial markets
NEW YORK–May 27, 2025– Digital Asset, pioneers in institutional blockchain infrastructure and creators of the Canton Network, today named Jonathan Isaac as Chief Marketing Officer. Isaac will lead global marketing efforts across brand, product marketing, and communications, with a focus on growing awareness and adoption of the Canton Network, an emerging infrastructure layer for financial markets.
“What drew me to Digital Asset is simple: they’ve built something real,” said Isaac. “The Canton Network is already live, and I see it as a game-changer for global finance. My time at CoinMarketCap gave me a front-row seat to everything happening in crypto, and this feels like the next chapter. I’m excited to join a world-class team with exceptional technology, partners, and investors, and help bring this story to the right people.”
“Jonathan has developed a reputation as a bold, visionary leader with a proven ability to scale brands and develop communities,” said Yuval Rooz, Co-Founder and CEO of Digital Asset. “He brings the expertise, energy, and creativity we need to take our story to the world and show why what we’ve built matters.’’
Isaac brings over two decades of experience in brand transformation, product marketing, and creative leadership. Most recently, he served as CMO at CoinMarketCap, the world’s most visited crypto website. He was previously Head of Marketing at the crypto exchange Gemini.
Earlier in his career, Isaac held senior strategy and marketing roles at global agencies and media companies, including JWT, Anomaly, Digitas (LBi), Lagardère, Goodby Silverstein and Barbarian, transforming marketing for brands such as the BBC, Sony, HP, GE, Coca-Cola, Disney, J&J, and Metlife. He has also advised fintechs, biotech firms, and luxury brands as a fractional CMO focused on brand reinvention and growth.
About Digital Asset:
Digital Asset is a leading innovator in blockchain technology, transforming traditional and digital financial markets with privacy-enabled solutions that improve capital flow and create a more efficient, fair, and resilient global system. As the creator of the Canton Network, the only public layer one blockchain with privacy, and a founding member of its Global Synchronizer Foundation, Digital Asset has been a pioneer of this open, secure, and interoperable infrastructure. Founded in 2014, Digital Asset is committed to reshaping the future of finance by enabling real-time efficiencies, 24/7 global transactions, and unlocking the full potential of cryptocurrencies, digital assets, and the continued convergence of decentralized and traditional finance.
See Also:
How the Canton Network is Disrupting Capital Markets at Point Zero Forum | Disruption Banking
